GOALS

Create a design for a kid’s summer camp to be used for advertising and merchandise. Use bright colors that would appeal to both children and adults in a clean format.

PROCESS

Started off with sketches based off of conversations with the client on their initial vision for the design. The design stayed very close to the original sketches throughout. Next, I presented different color schemes and text layouts before the client picked what they like the best.

SOLUTION

Created a vibrant, classic looking design that holds up well for a kids summer camp that also appeals to adults. Tastefully added the info and text to the poster version to be used as advertising. Other ideas to promote the camp were stickers, a field notebook, and shirts.